Bio
Ron Campbell
As the founder of Campbell Communications, Ron is the leader of an insightful, strategic research and media-consulting group. Campbell Communications provides leadership to clients eager to create targeted marketing plans for multi-cultural populations. He has provided consul to clients for over two decades. These clients include the following: The Fannie Mae Foundation and The Fannie Mae Corporation, GSD&M, Austin, Texas, and other corporate and government clients.
Ron has developed the foundation of his skills while at “blue chip” advertising agencies, like Foote, Cone & Belding and Benton & Bowles, where his account responsibilities included Proctor & Gamble, Richardson Vick, Schlitz Brewing Co. and Sears.
As Director of Strategic Planning and Interim Media Director Ron was integral in the development and execution of creative and media planning at the Chisholm-Mingo, Group, Inc for Census 2000.
Ron is an expert in healthcare, travel and the spirits category. Ron provides his unique skills to client’s including Royal Caribbean Cruise Lines, Southwest Airlines, GSD&M, Herr’s Foods Corporation, MDavis & Company, National Highway Traffic Safety Administration.
Due to Ron’s expertise and experience, he has a clear vision and passion for developing meaningful strategies, uncovering consumer motivations and barriers to behavior, evaluating creative ideas that contribute to the success of the overall marketing communications process. An expert in multicultural consumer marketing, Ron has experience in evaluating creative and media for a variety of black consumer segments.
Ron holds a B.S. from New York University and an MBA from the University of Illinois.
Ron has presided over the Ethnic Marketing Leadership Council of the American Marketing Association of New York.