The Brand Relationship Index SM is a proprietary tool designed to measure and evaluate the bond between the brand and consumer. The brand-consumer relationship is assessed using the BRISM in two phases. The first phase is an extensive audit where values are assigned to measurement criterion that is evaluated strategically. The second is an index that gives a relative evaluation of the consumer bond with your brand. With the BRI report, strategy adjustments and new approaches can be implemented to strengthen the bond between the brand and the consumer.s

Scores are assigned to each core criterion component. The indices assigned to each component provide a numerical measure regarding the depth on the Brand/Consumer Relationship and a measure of its strength and fastness.