Raynal & Cie:
Creating Relevant Actionable Plans

Objective

Evaluate proposed new product and packaging for a new fusion drink.

Approach

Conduct focus groups among males and females who were highly social and frequently visit lounges and popular nightspots.

Results

Assessed and determined potential of new product configuration. Focus groups revealed differences in gender trial behavior, leading to new strategies for future sampling techniques. Additional insights into higher potential target segments resulted in refinement of the brands target definition..