Ideation Sessions are customarily used to develop concrete ideas that lead to actionable plans. Creative approaches using immersion games are utilized to stimulate ideas based on market, brand and consumer data. The sessions use approved strategies as guidance to core ideation activity. The ideas developed may vary widely in there concepts, but are linked by core brand strategies. The ideas that are developed use a discipline that provide ideas with critical strategic components imbedded in them to lead easily to the creation of marketing plans.